By  on October 11, 2019

“I’ve worked in retail for almost 20 years and I haven’t shopped in a retail store probably in the last 10,” said Shirley Romig, vice president of East at Lyft.

Though not entirely shocking in today’s digital world, it was a sentiment that made the audience lean in just a little closer earlier this week at the first installment of a debut event series by creative digital agency, Barbarian. The panel, titled “DTC Is Every Brand’s Imperative,” was moderated by Barbarian’s new chief executive officer, Steven Moy who spoke to Scott Lux vice president of e-commerce at Intermix, Shirley Romig, vice president of East at Lyft, and Andy Rhodes, chief information officer at UNICEF.

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