NEW YORK — Bergdorf Goodman has filled holes in its merchant team by promoting from within its ranks.

This story first appeared in the February 24, 2011 issue of WWD. Subscribe Today.

Aja Passero, vice president and divisional merchandise manager over 5F contemporary and sixth floor women’s sportswear, has become senior vice president and general merchandise manager for women’s shoes, jewelry, cosmetics, 5F contemporary and sixth floor sportswear. Elizabeth Hui, vice president and divisional merchandise manager for couture, will add responsibilities for advanced designer collections.

Ginny Hershey-Lambert, executive vice president of merchandising and Bergdorf’s top merchant, now has the men’s and decorative home divisions reporting to her in addition to the advanced designer collections, couture and handbag divisions. Passero and Hui will report to Hershey-Lambert.

The changes fill certain responsibilities left open after last year’s departure of Margaret Spaniolo, who joined Thom Browne as president, and this year’s departures of Jennifer Sun Woo, who joined Barneys New York, and Sally Ross, who joined Nine West. Bergdorf’s has searches out for divisional merchants for shoes and 5F contemporary.

Passero joined Bergdorf’s in October 2001 as senior buyer of sixth floor sportswear and private label. She rose to associate divisional merchandising manager in 2008. Hui joined Bergdorf’s in January 2000 as buyer for advanced designer collections. She rose to associate divisional merchandise manager in the same area, and later vice president and divisional merchandise manager of couture.

“I’m especially pleased to have found the best candidates for these important positions within the organization,” Hershey-Lambert said. “Aja is an accomplished merchant with a passion for product, who has nurtured strong relationships in the market and throughout the company. Elizabeth has an impeccable eye for fashion and emerging talent. Her expanded responsibilities will allow us greater synergies within the designer and couture divisions.”

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