By  on January 9, 2020

As is the case with other sectors of the fashion industry, counterfeiting is increasingly more challenging for bridal companies. But leaders are taking an aggressive stance with legal action.

In the seven years since the American Bridal and Prom Association was founded to help fight counterfeiting, the group has won nine federal court cases, shut down 3,000 counterfeit sites and has taken 30,000 illegal images from counterfeit sites, according to president Steve Lang. Last year Mon Cheri Bridals and Maggie Sottero Design filed a contributory infringement copyright lawsuit against Cloudflare in the U.S. District Court for the Central District of California. In doing so, they are going after the web hosting and security company that is allegedly enabling foreign counterfeiters in the bridal industry. Lang, who is chief executive officer of Mon Cheri Bridals, is not alone in taking the legal approach.

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