By  on December 26, 2018

It’s not easy being green — but it is getting easier. And as brands and retailers consider the potential for long-term profitable growth by investing in sustainable practices and a cleaner supply chain, existing and emerging companies are reevaluating what it really takes to capture shoppers’ attention and drive revenue.

The rise of sustainability, while led by consumer demand, is also purely practical. According to a recent report from financial services firm HSBC, its data suggests that the sustainability market will continue to see expedient and continuous growth. Its survey of more than 8,500 companies in 34 markets found that 31 percent of businesses globally are making sustainability-related changes across their supply chains; and of those businesses, 84 percent cited cost efficiencies and improved revenues, as well as financial performance, as the primary motivations for change, all according to the report. Bryan Pascoe, global head of Client Coverage, HSBC Global Commercial Banking, said, “As businesses explore and invest in ways to stay competitive for the future, the most forward-thinking are already taking action. Transitioning to become more sustainable is not only beneficial for the environment and for society, but for the bottom line, too.”

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