NEW YORK — Casualization and wellness were on the minds of the businesswomen honored at the UJA-Federation of New York’s spring reception at TriBeCa 360 Wednesday night.
Jimmy Choo’s Tanya Golesic, Eurazeo Brands’ Jill Granoff, Sequential Brands Group’s Karen Murray and Fivestory & DADA Daily’s Claire Olshan were all presented with fashion leadership awards by the UJA’s fashion division for both their philanthropical and entrepreneurial endeavors.
While much of the evening focused on their numerous charitable achievements, they did share some insights of how the fashion world has changed for them.
Golesic, who’s been president of Jimmy Choo’s U.S. subsidiary since 2016, told the fashion exec-heavy audience that the biggest trend she’s seeing is sneakers and flats — and it’s not going anywhere.
“It’s the way people dress. People want to be comfortable and for Jimmy Choo it’s become a big part of our business. We’ve always been known for our heels but it’s a shift that we’ve made and it’s been a great shift,” she said.
Sequential ceo Murray agreed, adding that “everything’s gone casual” and that anything that focuses on health and wellness and ath-leisure is “really a growing platform and an opportunity for growth.”
Her latest venture is a partnership for Gaiam, the yoga, fitness and wellness brand, to expand into the natural personal-care and wellness space.
For Eurazeo’s Granoff, whose investments include Nest, Pat McGrath Labs and, last month, Bandier, with a $25 million minority stake, the definition of fashion has totally changed.
“It extends beyond clothing. It extends beyond hair. It extends beyond beauty. It’s really all about lifestyle. Today fashion can be applied to food — think avocado toast and quinoa. It can be applied to music — Coachella is certainly fashion. Culture like Burning Man. It can even apply to your hold if you think about Marie Kondo,” she told master of ceremonies founder and editor of The Purist, Cristina Cuomo.
Explaining why she added a line of healthy snacks to her résumé on top of her successful Upper East Side store Fivestory, Olshan said that wellness has been a part of her life for a really long time and the thing that happens with wellness is that the more you do it, the more you want to do it.
“Fashion and aesthetics have always been a key feature in my life and I just wanted to add another bridge of aesthetics into something I love to do,” she said. “Health food and snacking was something I was always focused on, and I didn’t think there was anything out there catering to an aesthetically minded customer.”