By  on October 8, 2019

One Tree Planted is an environmental nonprofit gaining traction in the apparel industry for one simple motive: planting trees, and it’s helping brands such as Unilever, Adidas, American Eagle, H&M Group, Lululemon and emerging labels Sahroo and Shopyte, among others, do just that.

According to recent data from location intelligence company Ubimo, apparel brands that were seeing an uplift or lower relative dip in foot traffic included fast-fashion retailers such as H&M and Uniqlo, as well as brands such as Patagonia, Athleta and Levi’s due to the impact of physical advertising in public spaces on in-store visitors. All of which have taken a stance on certain generational issues, such as diversity, human and environmental health.

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