By  on July 18, 2019

As the rental and resale market continues to swell, brands and retailers need to change their business strategies and key into why shoppers are attracted to these buying models, said Thomas Sineau, senior intelligence analyst for consumer retail at CB Insights, in a research note today.

Sineau also coined a new term for this trend: It’s the “assetization of the economy” where personal goods are being “treated as assets.”

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