By  on July 22, 2019

In less than a decade, Jamie Salter and his team at Authentic Brands Group have created a $9 billion-plus business by licensing names from Elvis Presley and Marilyn Monroe to Juicy Couture and Aéropostale.

Now Salter has a new name in his stable — Sports Illustrated — and equally ambitious plans for it: Nothing short of building it into the next ESPN. After all, sports and business have been the building blocks of his success. The 56-year-old Toronto-born founder and chief executive officer of ABG started his career in sports marketing and was the cofounder of Ride snowboards in the early Nineties.

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