By  on September 20, 2018

FLORENCE – “We know what needs to be done and we just have to do it.”

Understated yet sophisticated, very direct and eloquent, with a subtle sense of humor, Micaela Le Divelec Lemmi appears calm and undaunted by the task of steering Salvatore Ferragamo back to the growth path. Meeting exclusively with WWD at the company’s frescoed headquarters in the 13th–century Palazzo Spini Feroni here for her first solo interview, the newly minted chief executive officer relies on clarity of intent, the brand’s values, and confidence in the team as she sees the first signs of improvement at the company, which in the first half saw a 23.1 percent drop in profits to 59 million euros, on the back of a 6.2 percent decrease in revenues to 674 million euros.

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