By  on June 22, 2018

LONDON — It’s a pivotal year for Alexander McQueen, which plans to open a store at 27 Old Bond Street that, at nearly 11,000 square feet, will be four times bigger than the old one just a few yards away. It will also showcase a new and more modern concept, conceived by the house’s long-standing creative director Sarah Burton.

The store is just one marker of the strategy laid down by the company’s chief executive officer, Emmanuel Gintzburger, who joined McQueen in 2016 from Yves Saint Laurent, where he was worldwide retail and wholesale director. Kering, which has owned McQueen outright since the death of founder Lee Alexander McQueen in 2010, tasked Gintzburger with pursuing the brand’s global expansion and accelerating its organic growth — and that’s just what he’s been working on, albeit under the radar.

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