By  on March 11, 2019

HONG KONG — “At the moment, it’s a fashion company, and it needs to be a fashion tech company,” said Maximilian Bittner, Vestiaire Collective’s new chief executive officer. Three months into the role, the 40-year-old was sitting in the company’s office here, explaining his vision for the pre-owned luxury platform.

Coming as little surprise to anybody familiar with Bittner’s background, the plans are ambitious. Bittner most recently served as the head of Lazada, the Southeast Asian e-commerce operator, which was eventually sold to Alibaba Group, and most recently valued at $3.1 billion. Turning his attention now to a smaller, niche company, he wants to shape Vestiaire Collective into a data-centric, mobile-driven, and Gen Z-focused business.

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