By  on September 25, 2017

Picking between fast, cheap and good is no longer an option in today’s beauty climate, according to E.l.f. chief executive officer Tarang Amin.

“We were always told that you had to pick between fast, cheap or good…no longer is it the paradigm that you get to pick one or two of those, you really have to go after all three,” Amin said. It’s what E.l.f. does with its business, which was founded on a fast-fashion-turned-beauty premise of selling quality makeup products online for $1 each in 2004.

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