By  on June 15, 2018

MILAN — Jonathan Akeroyd chooses his words carefully and, in his first interview since his arrival at Versace in 2016 from Alexander McQueen, the executive comes prepared, with notes and precise data, never shying away from the questions — even the uncomfortable ones.

After a difficult 2016, Akeroyd succeeded in returning the company to the black in 2017. He attributes his silence since his arrival at Versace to the need to focus on action, rather than words, setting in motion a retail, wholesale and digital strategy, elevating the brand and”changing people’s perception” of the label, while fully supporting creative director Donatella Versace.

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