By  on March 19, 2018

The new digital merchants are putting everyone — from the early web flame-outs to the competition to the consumer — under the microscope, searching for clues about what will work in the new consumer world.

While much about the future remains in doubt, some things have become clear: Brands remain at the center of it all and, to succeed, companies have to keep moving and be ready to learn from the experiences of others. (That last part, at least, comes naturally. Tech and fashion have always been quick to borrow, and heavily, with new companies regularly charging into the market proclaiming themselves as the new Everlane of jackets or the Uber of blowouts).

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus