By and
with contributions from Vicki M. Young, Samantha Conti
 on May 30, 2018

PARIS — Chinese consumers are back, yet more fickle than ever, as Millennials rewrite the rules for luxury brands seeking to capture a slice of the country’s business.

After slowing down for three years, Chinese spending on personal luxury started to rebound in late 2016 and has shown strong growth since, with Chinese consumers spending more at home than abroad, according to Bain & Co.’s 2017 China Luxury Report.

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