Cividini is entering the Chinese market.
The Italian fashion house has signed a five-year agreement with Singapore-based IFFG group for the distribution of Cividini women’s collections across China.
“This decision to enter this new market follows the Chinese government’s initiative aimed at the growth of a new middle-class which can be the perfect target for our brand,” said the company’s founder Piero Cividini. “More and more people in China are looking for high-end Made in Italy products from more niche labels.”
According to Cividini, the company won’t customize its offering directed to China. “We approach all the markets with the same collection, which, even if it’s extremely coherent with our aesthetic, is designed to meet different needs.”
Cividini collections wholesale from 120 euros, or $132 at current exchange rate, to 1,200 euros, or $1,318.
Japan, where the brand operates 20 shops-in-shops and 60 boutiques, is the biggest market for Cividini, which also sells in 40 multibrand stores in the United States, as well as in 250 boutiques across Europe, Russia, Korea and Taiwan.
Cividini closed 2015 with revenues of 12 million euros, or $13.2 million at average exchange rate.
“It’s really hard to predict what’s going to happen in the second semester of the year,” Cividini said. “The market is changing quickly and we can just wait and see.”