By  on July 28, 2009

Reed Krakoff, the creative force behind Coach, is out to build the next great American fashion house — under his own name.

Reed Krakoff, as the new company is called, has been in the works for more than a year and will launch to retailers and editors in February with its first collections for fall 2010. The company is funded entirely by Coach Inc., which is likely to make it a hefty competitor on the fashion landscape, given Coach’s financial resources.

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