Cone Denim

“Socially responsible” denim may be the material’s next frontier in sustainability. Cone Denim said today that it launched its newest collection featuring denim fabrics made from recycled cotton, as part of its closed-loop system that uses pre-consumer and post-consumer waste in the production of new denim.

The firm said it is working with partners in Mexico, namely Apparel International and Flynn Enterprises, to collect and incorporate pre-consumer scraps from the cutting table back into Cone’s supply chain, which Cone then uses to manufacture new denim — in tandem with its “mindful” manufacturing processes.

Steve Maggard, president at Cone Denim, said the firm “is continually innovating ways to create more sustainable, responsibly produced denims. The partnership with Apparel International and Flynn provides an opportunity for us to reclaim scraps of Cone denim to use in creating an even more responsible authentic fabric.”

Cone Denim Jeans

Photo courtesy of Cone Denim.  Courtesy

Maggard explained that its new recycled collection is a solution to denim’s notorious strain on resources throughout its manufacturing processes. “It is no secret that making denim requires a significant amount of resources. The use of pre-consumer recycled cotton from Cone’s own internal operations and our cut-and-sew partners helps to conserve water by offsetting water used to grow cotton. Additionally, Cone’s use of pre- and post-consumer recycled cotton has redirected approximately 500,000 pounds of cotton waste from landfills over the last year.”

Oscar González Franch, president at Apparel International, added, “We believe protecting the environment is an obligation and we are pleased to participate in such an urgent and worthy cause as we stand alongside Cone and the industry in their efforts to create more socially responsible denim and find ways to innovate without compromising the consumer’s love for authenticity. Reclaiming waste benefits everyone across the supply chain and creates a denim garment that consumers can be proud to wear. We look forward to more expanded projects together.”

For more business news from WWD, see:

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