Cone Denim SGENE

Cone Denim said it has partnered with Thread International to expand its “socially sustainable” denim collection S Gene, which is made with post-consumer recycled content.

Cone Denim’s new product, S Gene+ with Thread, enables a powerful stretch and is part of the company’s Sustainblue collection, which offers materials comprised of recycled cotton, recycled polyester and other sustainable yarns. Thread International “transforms trash into usable products” and its material “fulfills the market’s growing demand for more eco-conscious products,” according to the firm. Most recently, the company partnered with Timberland to create its Timberland x Thread International collection of city blazers, T-shirts and chukka boots.

Thread International offers fabrics across performance, jersey, canvas, denim and limited-edition collections. And the firm’s “First-Mile” branded recycled polyester supports supply chains throughout Haiti, Honduras and Taiwan.

Kara Nicholas, vice president of product design and marketing for Cone Denim, said “Our exclusive denim partnership with Thread International further affirms Cone Denim’s commitment to not just sustainability but also social responsibility.”

Nicholas said the addition to the S Gene Collection “offers the authentic look and feel of traditional denim with advanced stretch, recovery and durability in an eco-friendly fabric. Consumers can feel good about these fabrics knowing that each yard is made with repurposed material that is creating jobs and supporting underdeveloped communities.”

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