By  on November 6, 2019

As retailers continue to brace themselves for a shortened holiday shopping season, a new report by Rakuten Marketing reveals seasonal shopping begins with cost-saving holidays and predicts consumers will continue to shop in-store.

According to the consumer report from Rakuten Marketing, 61 percent of shoppers, ages 25 to 65 will still look to shop for holiday gifts in physical stores, in addition to the 57 percent of shoppers over age 65 who plan to shop in-store.

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