By  on June 12, 2019

Cotton Inc. is giving old denim a new purpose. The firm has partnered with Recycle by Zappos for Good, the community outreach arm of Zappos.com, to collaborate for its Blue Jeans Go Green recycling program as part of its efforts to make denim more sustainable.

Blue Jeans Go Green reduces textile waste by collecting denim that is at least 90 percent cotton to be recycled and reused, the organization said. The process is free and seamless for consumers that wish to participate. The firm will supply prepaid mailing labels that can be downloaded by logging into an existing Zappos customer account, and packages are subsequently dropped off at a local UPS Store or UPS Authorized Shipping Outlet in the continental U.S.

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