SHANGHAI — Dior celebrated the reopening of its enlarged and revamped flagship in the Plaza 66 mall here on Wednesday.Spread across three floors of the luxury mall on the major shopping thoroughfare of West Nanjing Road, the boutique is the first Dior flagship in China to feature women’s and men’s collections, as well as fine jewelry and timepieces.In Shanghai for the brand's second major event in four months — Dior also held an exhibition in June as part of its 70th anniversary celebrations — chief executive officer Sidney Toledano was quick to defend the brand's controversial choices of spokespeople in the China market.With more than 84 million social media followers, there would seem little downside to working with Chinese model and actress Angelababy, but her appointment as Dior's spokeswoman in May was greeted with a mixed reaction online in China. Many netizens questioned whether Angelababy was too mass-market to be an appropriate choice for a pure luxury brand like Dior — the actress is associated with a number of other companies, including Tag Heuer (also part of Moët Hennessy Louis Vuitton) and Ugg.In September, Dior also revealed the appointment of 29-year-old actress Zhao Liying as brand ambassador in China. Zhao's 56 million Weibo "fans" (as followers are known on the platform) are largely thought to overlap with Angelababy's fan base. Both brand ambassadors were in attendance at the flagship reopening in Shanghai."Angelababy, frankly I think she is a good ambassador, she is not a baby, actually she is a mother, and she has the elegance, the allure that will appeal to our customers. When we do partnerships with someone, it’s not about the number of followers, not about the number of Millennials she can capture or not. We’re good at having ambassadors that have the kind of elegance that we like," Toledano told WWD prior to the event."Now, it happens that the impact on the young generation is very positive, we have seen that we are attracting more young people, but we are not a brand for teenagers. We want young people to dream about the brand."Far from changing Dior's strategy in order to bow to the desires of younger consumers, Toledano counters that it's the brand's heritage and authenticity that allow it to appeal to consumers of all ages in China and elsewhere."Luxury and fashion brands have to see what the new generation is thinking, but not by adapting and changing your products and changing your philosophy and values, because of the young generation, that would be a mistake," he said.According to the ceo, the average age of Dior's consumer base in China aligns with that in other markets, though because the spending power of Millennials here tends to be higher than in Europe, younger consumers in China have a higher average spend than their counterparts in the Old World."It’s not a marketing concept. I am a little bit tired to see so many people, the houses showing the same story. You know why the young generation likes us? It’s a genuine thing. When you live in the house of Dior, this is our DNA, this is our story and we do it naturally. This is why I think we are successful," he said.On the reopening of the brand's Plaza 66 flagship, Toledano said the timing was a matter of "the stars aligning" above anything else, with the landlord making almost double the amount of space available for the brand to bring together men's and women's collections and offer almost its entire product line to Shanghai's shoppers."Now we have this, it's almost a Maison within a mall," Toledano said.To celebrate the opening, Dior also released a 10-piece capsule collection exclusive to the China market. The collection includes two bags, a blanket and a special edition of the Grand Bal Coquette watch, as well as men's wear pieces in black and white with a signature bee motif.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)