By  on February 23, 2018

Key power shoppers, Millennials and Generation Z are flocking to Kylie Cosmetics and digital natives like Glossier. With the extreme following these brands have curated over a short time span, it’s increasingly apparent that beauty brands and retailers are dealing with entirely new types of competition when marketing to these generations.

And, that — in conjunction with the need for influencer marketing strategies, competitive e-commerce plans, high-tech innovations — has positioned beauty industry stakeholders on the tips of their toes given the unstable retail market.

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