By
with contributions from Kaley Roshitsh
 on October 10, 2019

At the beginning of the year, Midtown Manhattan workers returning their Rent the Runway clothes at a drop-off station in the lobby of WeWork Bryant Park were greeted by a small line of fellow customers of the clothing rental company. By the summer, that line had become so long that Rent the Runway had to add a second station and WeWork made available an even larger space for customers to wait so they didn’t block the entrance of the busy co-working space.

The goings-on at this one New York City location are symbolic of the explosive growth of the 10-year-old company, which now offers unlimited clothing subscriptions, and its increasing reliance on drop-off stations at WeWork offices as it seeks to make returning clothes as easy as possible for its reported 11 million members.

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