with contributions from Kaley Roshitsh
 on October 10, 2019

At the beginning of the year, Midtown Manhattan workers returning their Rent the Runway clothes at a drop-off station in the lobby of WeWork Bryant Park were greeted by a small line of fellow customers of the clothing rental company. By the summer, that line had become so long that Rent the Runway had to add a second station and WeWork made available an even larger space for customers to wait so they didn’t block the entrance of the busy co-working space.

The goings-on at this one New York City location are symbolic of the explosive growth of the 10-year-old company, which now offers unlimited clothing subscriptions, and its increasing reliance on drop-off stations at WeWork offices as it seeks to make returning clothes as easy as possible for its reported 11 million members.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus