ECONYL Green Carpet Awards

Think of it as a different kind of magic carpet. Italian synthetic fibers and polymer firm Aquafil Group provided a 2,000-square-meter “green carpet” for the third annual Green Carpet Fashion Awards in Milan, made of Econyl, its yarn made of regenerated nylon created from discarded fishing nets and other nylon waste. The event took place at Teatro alla Scala on Sunday evening, and was organized by Eco-Age and Camera Nazaionale della Moda Italiana. The firm noted that the event “celebrated the commitment of fashion houses to sustainability, as they work to embrace rapid change while preserving the heritage and authenticity of small-scale producers.”

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The carpet was inspired by Leonardo da Vinci, in the 500th anniversary year of his death — a nod to the carpet covering Piazza della Scala, the square that connects La Scala with the Palazzo and features a monument of da Vinci in its center — is an “homage to da Vinci with an aesthetic that draws on his exquisite works and Renaissance tapestries,” the firm explained. But its design couldn’t be more modern. The Econyl fiber carpet was produced in collaboration with Ege Carpets, a Danish company, and for the second year running, designed by Vogue editor Hamish Bowles, the creative director for the awards. The carpet will be used for upcoming red carpet events across Europe, including Rome and London, according to Aquafil.

Leaders in sustainability and notable celebrity guests that walked the carpet included Adut Akech; Jon Kortajarena; Stella McCartney; Dame Anna Wintour; Valentino Garavani; Sophia Loren; Alessandra Ambrosio; Doutzen Kroes; Colin Firth; Shailene Woodley; Barbara Palvin; Elsa Hosk; Amber Valletta; Candice Swanepoel; Eric Underwood; Sinéad Burke; Olivia Palermo; Ian Somerhalder; Nikki Reed; Pixie Geldof; Jess Glynne; Kat Graham; Lea T, and Toni Garrn.

And Econyl has fairly quickly become a sustainable fashion favorite: Designers such as Mara Hoffman, Burberry, Gucci, Prada and Stella McCartney have touted and used the material, among many others.

Giulio Bonazzi, Aquafil ceo and president, said, “We are privileged to partner with the Green Carpet Fashion Awards Italia for the third year running. Honoring the endless possibilities offered by our Econyl regenerated nylon, which can be used both in fashion and design, Aquafil are turning a waste problem into exceptional solutions.”

Bonazzi continued, “It has been a pleasure working once again with the incredibly talented Hamish Bowles, who has created another spectacular design. With our Italian heritage, we are proud to be involved with this important event, held at the prestigious Teatro alla Scala, celebrating other Italian companies working towards a more sustainable future. Similar to last year, the carpet, produced by Ege Carpets, will also be reused and then recycled, after the awards ceremony into yet another innovative creation.”

For more business news from WWD, see:

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