By  on December 11, 2019

MILAN — “We are changing our tone of voice, adding a touch of craziness, which is so uncharacteristic for us,” said Etro’s general manager Francesco Freschi. One example is the “Star Wars” capsule developed in collaboration with Lucasfilm and launched in June, he offered. In mid-December, to celebrate the Chinese Year of the Mouse, Etro will launch an exclusive limited-edition capsule collection dedicated to Jerry, from the Tom & Jerry cartoon and created in collaboration with Warner Bros.


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