By  on June 17, 2019

LONDON — Jimmy Choo’s journey to billionaire brand has begun in earnest and the road ahead is paved with strappy sandals, crystal-studded sneakers, and a collection of day bags bearing the first, new JC logo in more than two decades.

Roughly two years after the brand’s purchase by the-then Michael Kors Holdings, now Capri Holdings, Jimmy Choo is firing up its handbag business, running with sneakers — glittering styles more fit for the red carpet than the race track — and building its wider community, online and off-line, via new projects, collaborations and pop-up shops.

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