By  on January 14, 2018

Tommy Hilfiger, IBM and The Fashion Institute of Technology Infor Design and Tech Lab are collaborating on a project utilizing artificial intelligence to “identify and facilitate fashion trends that will resonate with shoppers before they appear on the runways of New York, London, Milan and Paris,” WWD has learned.

Officials involved in the project say it’s designed to help the next generation of retail leaders better meet the needs of customers, be quicker to capitalize on the latest trends, hasten the product development cycle, and to provide students with “a high-impact learning experience.”

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