By  on March 15, 2019

Sustainable cotton nonprofit, the Better Cotton Initiative, said it passed a “historic” level of uptake in the use of sustainably sourced cotton, as 93 retailer and brand members sourced more than one million metric tons of its “Better Cotton” in 2018. That amount of cotton is enough to make almost 1.5 billion pairs of jeans, the organization said.

BCI uptake increased 45 percent on the previous year — and nearing the end of 2018, 4 percent of global cotton consumption could be attributed to retailer and brand member sourcing of Better Cotton. “By integrating Better Cotton into their sustainable sourcing strategies and increasing sourcing commitments year-on-year, BCI’s retailer and brand members are driving demand for more sustainable cotton production worldwide,” the company noted.

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