By  on January 9, 2020

Unpredictable and dramatically different climates have forever changed the way people get dressed. But outerwear has transitioned from “need to have” to “want to have” as the sector emerges as a true fashion-forward category.

The global jacket and coat market is forecasted to generate around $94.5 billion in retail sales by 2021, up from approximately $81 billion in 2016, according to research by Statista. And that’s why companies such as Blauer are keenly focused on introducing a new style concept – or rather, philosophy – to the outerwear sector.

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