You may have heard that sustainability is the name of the game in textiles. So it’s no wonder that Eastman, creator of sustainably sourced Naia, a cellulosic yarn, announced that the firm has joined Textile Exchange, the global nonprofit member organization committed to reducing textile industry impacts on the environment.
Natalia Allen, Eastman textiles sustainability leader, said that the firm holds a “company-wide commitment to sustainable forestry management as an example of how the company has integrated land and biodiversity considerations into its business model,” and that she aims to “raise awareness about Naia, a versatile, eco-friendly material for sustainable fashion.” Its Naia product is made from fully traceable and sustainably sourced wood pulp in a closed-loop process, where solvents are recycled into the system for reuse, the company said. Eastman’s global director of marketing for textiles, Ruth Farrell, said that the firm “looks forward to working closely with Textile Exchange to build community and collectively drive transformation in materials, standards and responsible supply networks.”
And material transformation for Cone Denim is its collaboration with Intrinsic Advanced Materials for a new denim capsule collection, CiCLO Stretch Denim, which offers a sustainable solution for denim. Intrinsic Advanced Materials’ CiCLO fibers reduce the persistence of plastic microfibers in oceans and plastic accumulation in landfills, in addition to allowing synthetic plastic-based fibers to “behave” more like natural fibers, the company said.
Pierette Scavuzzo, director of product design for Cone Denim, said that of the collection, “The flexibility of the technology opens many opportunities to innovate new denim constructions, creating denim you love to wear with a reduced impact on the environment.” And Andrea Ferris, ceo of Intrinsic Advanced Materials, added that “Cone’s passion and leadership to offer sustainable denim fabrics is making a difference in the efforts to reduce synthetic microfiber pollution in our oceans and decrease the accumulation in landfills.”
But look no further for brands that help reduce ocean plastic pollution and landfill accumulation. United by Blue, a sustainable outdoor apparel and accessories company, recently announced its partnership with REI Co-op and #OptOutside for Black Friday, which was introduced by REI in 2015 to encourage employees to spend the day outside with friends and family in lieu of holiday shopping — and REI closes its stores and web site to make it official.
This year, United by Blue will offer an “opt to act” alternative for consumers that involves scheduled waterways cleanups in their local communities. The brands developed a limited-edition “DIY Cleanup Kit” that includes a reusable mesh trash bag, gloves and a bandana that don the “Opt To Act” logo, available on United by Blue’s web site. Brian Linton, United By Blue’s founder and ceo, said that “While it may seem simple, we’ve found that arming people with a pair of reusable gloves and mesh trash bag is the quickest way to inspire action.”
For more business news from WWD, see: