By  on October 22, 2019

Sustainability is a vast ocean of opportunity — and fashion brands are testing the waters.

And companies such as United by Blue, a sustainable outdoor apparel and accessories company, are taking a wholly unique approach with the use of bison fibers in its sleek newly released Bison Ultralight Jacket, made of 50 percent salvaged bison fiber and 50 percent wool. Bison — similar to wool — is temperature-regulating, hypoallergenic, lightweight and keeps its wearer warm when wet, as it combats well against nature’s stormy and unpredictable elements. The brand’s sustainability model is also unique: For every product purchased, United by Blue removes one pound of trash from global oceans and waterways.

To continue reading this article...