Green consumerism is on the rise — and that means fashion brands are responding with the adoption of sustainable initiatives all across the spectrum. And companies such as Thr3efold, a technology start-up that connects fashion brands to ethical factories worldwide, seeks to set sustainable businesses up for success through its new Coaching Club that launches in July. The program is designed to equip small brands with knowledge and strategy needed to thrive in a fiercely competitive market, providing businesses with “answers to un-Google-able questions.”
Its six-month digital group coaching program is accessed through a membership that includes four online brand courses: Pitch Press, Rock Retailers, Master Marketing and Crush Crowdfunding. Jessica Kelly, founder and ceo of Thr3efold, said the company is “excited to package our 25-plus years of experience in marketing, sales, p.r., production, and development into an affordable membership to provide our brands with the keys to success in the fashion industry.” And regarding its focus on small brands, Kelly explained that “The bulk of the ethical and sustainable fashion movement has come from a groundswell of small brands that have harnessed the power of profit for good. We want to equip them to do what they do even better,” adding that the membership includes weekly coaching calls with the Thr3efold team and a private slack channel that delivers real-time feedback on course work and strategy.
And given the increased demand for sustainability, existing businesses are even re-branding to cater to consumers’ growing interest in all things green. For instance, Delta Global — a British luxury packaging solutions firm that counts Estée Lauder, Coach, Tom Ford and Ted Baker as clients — recently emerged with a re-brand centered on sustainability. Formerly known as Delta Global Source, the 12-year-old business said it is focusing on functionality and innovation to stay fresh and relevant in the market.
Robert Lockyer, ceo at Delta Global, said, “We see ourselves as an extension of the businesses we support and strive to offer a surprising dimension throughout all our designs,” adding that the firm “[encourages] our clients to think beyond the boundaries regarding recyclability. To stand out, you need to reward and engage customers with reusable functionality. Make them feel exclusive.” Delta Global emphasized that its message of sustainability is now integral to engaging its client base, adding that it is “committed to reducing elements of the supply chain, minimizing packaging and storage throughout both the design and delivery process,” and acknowledged that now is “a time for change.”
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