By  on September 17, 2019

Sustainable apparel brand Unbound Merino is true to its name. The brand wants its shoppers to be boundless — that is, free to roam, by “packing less and experiencing more,” according to the brand.

While wool isn’t anything new, its marketing as a sustainable fiber remains somewhat uncommon as many brands shift their focus to technical fabrics that deliver eco-properties. But Unbound Merino’s mission is one of sustainability and minimization of consumption, which is a fine line for brands selling apparel. Unbound Merino cofounder Dan Demsky told WWD, “Merino wool is sheared from merino sheep, typically raised in Australia and New Zealand where temperatures and climates can be harsh. The wool has natural sweat-wicking properties that are in turn carried over to clothing made from the material. Demsky explained, “The wool pulls sweat and moisture from the body to the outer layer of the fabric, allowing it to be evaporated, verses setting into the material and causing odor and discomfort.”

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