For the OG’s of the denim industry, strategic evolution is the key to attracting and retaining a customer base. That’s why heritage brands such as Wrangler are at the forefront of developing new technologies that help move the industry forward, such as Indigood, a foam-dyeing technique that transfers dye onto yarn and eliminates 100 percent of water usage in the dyeing process, ultimately reducing energy use and waste by more than 60 percent of conventional denim dyeing procedures. Its announcement of the technology includes an accompanying line of light and dark wash jeans, shirts and jackets created as a result of this process, the company said.
Tom Waldron, vice president and global brand president at Wrangler, said that “We’re proud to have helped pioneer a technology that has the potential to revolutionize sustainability standards for denim. The introduction of Indigood foam-dyed denim represents our continued commitment to use our global scale to advance the denim industry, while maintaining the authenticity, quality and style that consumers expect from Wrangler.” Roian Atwood, director of sustainability at Wrangler, said that the brand is “continuously looking for opportunities to improve the sustainable impact of our products from field to seam and we are proud of what we’ve promised to achieve through Indigood.”
And true blue denim devotees can’t miss a class at the BPD Washhouse, a two-day seminar taught by denim industry veteran Katie Tague, who walks students through the weave-to-wash process, how to work with vendors, and leads a hands-on denim training in the laundry. BPD Washhouse is the only full-service commercial denim wet-and-dry process facility on the East Coast, offering services for tacking, stone-washing, tinting, resin applications, pigment spraying, overdyeing, enzyme washing, grinding, sponging applications, hand-sanding and garment washing. The studio has worked with brands such as Calvin Klein, Uniqlo, Target Corp., Tommy Hilfiger, Marc Jacobs, DKNY and J.C. Penney Co. Inc., among others.
Tague told WWD, “My courses provide the opportunity to get in-depth knowledge and techniques on denim, garment wash, garment dye, and tie-dye. They also cover new and emerging technologies that support the global sustainability practices of our industry, teaching new ways of achieving the looks we love, helping brands gain customer loyalty while staying fresh in the market.” And the founder of BPD Expo and owner of BPD Washhouse, Bill Curtain, added that “We at BPD embrace everyone’s curiosity and realize the next denim superstar may be sitting right in front of us. At BPD, since we are washhouse-based, we give the opportunity to learn by doing. BPD classes are a hands-on experience, which is the best way to learn.”
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