Technical, tough and tasteful: That’s the essence of Adidas Outdoor’s fall 2019 collection, which embodies the requisite ingredients for combatting the elements — albeit — with style. Think of elegant high-collar jackets, utilitarian designs suitable for an urban adventurer or mountaineer, and a color palette that is simultaneously bold and soothing, paired with ultra-lightweight fabrics.
Adidas Outdoor’s feeling for fall is undeniably fashion forward, as its products spanning across men’s and women’s apparel and sustainably designed footwear are centered on structural, eye-catching looks with impressive details. This includes its use of Climaproof, which provides breathable, waterproof and windproof protection or its commuter jackets that feature a headphone cord channel, featherweight build that packs down small for stowing and convertible capabilities in the form of side snaps that transform into a cape.
Greg Thompson, managing director, Adidas Outdoor, told WWD, “Sustainability and performance is very important at Adidas Outdoor and the design team has created some amazing new high-performance products constructed from recycled plastic bottles. Combining style, performance technology and sustainability, the New Terrex Two Parley is the next generation of trail runners, made out of knitted Parley recycled ocean plastic for soft flexible comfort and a performance running foundation with a special continental rubber sole, inspired by mountain bike tires.” Its fall collection is available now in-store and online.
And consumers are demanding sustainability from the inside out. Global non-profit Textile Exchange recently announced the latest update of the Responsible Down Standard, version 3.0, which was originally released in 2014. As the first “substantial” revision since its launch, the standard — which presently covers more than 500 million birds — now includes the mandatory euthanasia of sick or injured birds, in order to prevent suffering; stunning before slaughter; stronger criteria related to handling, record keeping and training of workers; observation of parent farms in industrial goose supply, and a restructuring of its original document to provide clearer guidance for farms, suppliers, brands and certification bodies, all according to the organization.
La Rhea Pepper, managing director for Textile Exchange, said the firm is “extremely proud of the work conducted by the RDS International Working Group for the revision of the Responsible Down Standard. These are significant changes that will create a much stronger standard and will require equally strong commitment and training from farms and suppliers. We know these changes will be worth it as they continue to safeguard the welfare of geese and ducks that provide down and feathers for the products we all love.”
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