Rewilder Zero Waste Jacket

Sustainability-minded fashion designers at Rewilder, a Los Angeles-based accessories and apparel brand, sought to create a product that was entirely zero waste. The outcome? A stylishly designed oversize rain jacket in shimmering silver, miraculously revived from its former life as a car cover shell that transported vehicles across the Pacific a single time before heading to the trash.

In fact, Rewilder’s overall mission is zero waste. The brand takes 100 percent salvaged, high-performance materials and redesigns them into an assortment of utilitarian bags. Jenny Silbert, Rewilder’s “master scavenger,” told WWD, “Our inspiration for this jacket comes from trash, defying what it means to us and the world. Rewilder wants to change the conversation about trash from ‘Where does it go?’ to ‘What can it make?’ This jacket is different because it’s made out of nothing new. We outright rejected any component that hadn’t been previously discarded, and not only designed around, but were inspired by those very limitations.”

Rewilder added, “We wanted this to be an experiment proving that really amazing product can be made out of discarded materials,” the company said. The jacket body, lining, thread and hardware are all salvaged: “We flipped the design process, letting the materials dictate the design rather than designing first and then finding materials to fit.” And, it’s waterproof, salt-proof, reflective, durable, UV-protected and light to the touch. But technology aside, the small uncut keys used as the top button are a nice touch.

Italian Converter

Photo courtesy of Italian Converter. 

And the same applies to material design. The soul of sustainable fashion is an alchemy, according to Italian Converter, a premium textile manufacturer for fashion and accessories brands. That alchemy is a combined commitment and an act of responsibility, the firm noted, as it presented its new venture, E.C.O. Kosmos — Ecologic, Conversion, Optimization — a new “green line” and “cross-collection” range of materials, while simultaneously celebrating its 25th anniversary.

Costantino Karazissis, founder of Italian Converter, said, “We believe that responsible sourcing and processes, as well as deep research into new technology pathways and a market-savvy taste for material design, must be the starting point. We proudly collaborate with 120 skilled employees producing new hybrid material innovations daily, attracting partnerships from the best high-end brands both in Italy and abroad.”

Its E.C.O. Kosmos is completely traceable, transparent and 100 percent made in Italy, according to the firm, adding that the materials are a “balanced” range, inclusive of natural and eco fabrics — such as cotton bonded with enhanced polyamide to speed up biodegradability — as well as more technical components, which includes mechanical processes that convert plastic bottles into polymers and yarn that is 100 percent traceable to create a stretch premium recycled polyester, according to the company. Its solutions exclusively use water-based resins and Standard 100 by Oeko-Tex certified dyeing. And, the entire process takes place within a 100 square km area in Piedmont, in Northern Italy.

For more business news from WWD, see:

Fashion Brand Vida ‘Redefines Growth,’ Addresses Consumption

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Change Agents: Denim Brands Working to Transform the Industry

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