Southwestern influences and Seventies-style pieces are leading denim looks for fall. And that means flare jeans, old-school logos and butterfly collars — all sustainably made, of course.
But for heritage denim brand Wrangler, its fall collection is focused on making the past present, and making the present count. Roian Atwood, director of sustainability at Wrangler, told WWD, “At Wrangler, we take our responsibility to the environment seriously. Every piece of clothing we make, every decision we weigh, starts with respect — both for the planet we love, and for the people who call it home. To stand behind our strong sustainability beliefs, we have several goals on the horizon we’re working toward: 100 percent preferred chemistry and 5.5 billion liters of water conserved throughout our supply chain by 2020, and 100 percent renewable energy and sustainable cotton by 2025. But it doesn’t stop there; we’re always looking for innovative ways that we can enhance our processes to make the products consumers love more eco-friendly.”
Citizens of Humanity, Agolde and Goldsign, which collectively offer a more contemporary take on denim, are featuring organic cotton pieces and retro looks for fall, alongside jeans outfitted with details such as ruffles and braided waistbands. Federico Pagnetti, chief operating officer of Citizens of Humanity, told WWD, “Moving into the fall season, we remain committed to reducing our global footprint on the environment. Our use of fabrics crafted in 100 percent organic cotton continues to grow across all the divisions. We are also increasing the adoption of recycled eco stones as planned, expanding our use of Ozone machines as well as the capacity of our laser technology, to reduce the amount of water used throughout the wash process.”
And even a longtime player in the industry, Cone Denim, is moving on to greener pastures. The firm recently announced the arrival of its new web site detailing its sustainability solutions and the lowdown of its initiatives, among other updates. Steve Maggard, president at Cone Denim, said, “Those who have toured one of Cone’s denim mills or visited us at a trade show have experienced first-hand the unique feeling of heritage-inspired denim. Our new web site offers that same experience to a broader audience, keeping visitors up to date on the newest trends and collections, upcoming events, and Cone’s leading performance denims and sustainability solutions. We are excited to share our story, one that is grounded in innovation, sustainability, and heritage craftsmanship that has distinguished the Cone Denim brand for more than 128 years.”
For more Business news from WWD, see: