“From the bean to the jean.” That’s how brand new sustainable denim and skateboard company Down to Earth Original Denim & Decks describes its product development process, which is made locally by a team of five: an artist, a denim designer, a skateboard builder, a denim-maker and an indigo grower. The brand says that it aims to “grow a truly transparent, sustainable, locally made apparel collection and skateboards using natural and environmentally friendly raw materials.” Down to Earth Original Denim & Decks is preparing to launch on June 9 at the New York Denim Days Festival, and will raffle off one of its skateboards — with proceeds donated to Harlem Grown — at the event.
Founded by artist Johnny Germano and Christine Rucci, the “godmother” of denim, the duo said its mission is to create a cooperative of “local makers” that use sustainable materials for products; profits will go to New York City Grows and the aforementioned Harlem Grown, to help “break the cycle of generational poverty,” the brand explained. Uniquely blending denim, art and skateboarding, Down to Earth Original Denim & Decks says it “[plans] to grow natural indigo with seeds cultivated [through] ancient Mayan traditions, and the skateboards will be hand-carved and custom indigo-dyed and hand-painted.” The brand added that each denim item is designed with custom-made patterns in the Garment District, in addition to being hand-cut and individually sewn locally in New York City, using Union Special machines. Selected artists will contribute works to the project and at its official launch that includes a gallery opening at a later date, the company noted.
And origin really is everything if you’re Sensormatic Solutions, a retail solution firm that offers an apparel source tagging recirculation sustainability initiative. Its program has recirculated more than 9.5 billion tags — which offer protection of merchandise for retailers through EAS and RFID technologies — since its inception in 2010, and they are subsequently recirculated, recertified and reused through efficient supply chain processes, the company said, even offering retailers buy-back incentives to reduce the cost of ownership.
Kim Warne, vice president of marketing and chief marketing officer at Sensormatic Solutions, told WWD, “[Our] innovative source tag recirculation service for apparel retailers [uses] our EAS and RFID-based hard tags for security and inventory intelligence applications.” [Since the service was launched], we have saved over 35 million pounds of plastic, verses programs with single-use tags. Sensormatic Solutions buys back the hard tags, which retailers can use for future hard tag purchases. All Sensormatic tags are quality and performance checked, cleaned and certified for reuse.”
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