“No ghosting” isn’t a phrase typically applied to fabrics. But in the case of Reef Pro, the latest vegan synthetic leather released by Ultrafabrics, ghosting — or the lack thereof — is part of its appeal.
Reef Pro, the newest addition to Ultrafabrics’ vegan fabric portfolio, Ultraleather Pro, is a low-gloss, matte finish, durable performance material that is also ink- and stain-resistant. The “magic fabric” has been tested to resist ballpoint pens, denim dyes, red wine, mustard and ketchup, “fusing cleanability with repellency,” according to the firm.
Its “no ghosting” quality refers to instances of stain removal that leave a “ghost,” or a lasting mark where the stain was. The company said Reef Pro avoids ghosting due to its stain resistance technology that’s in the fabric, not on it, as many competing brands apply a stain-resistant coating to fabrics that eventually wears off.
The fabric is used exclusively for a variety of upholstery applications. It is made in a Japanese mill through a proprietary production process, Takumi (meaning artisan) Technology.
Inspired by the natural beauty of sea coral, Reef Pro’s two-tone surface texture is meant to mimic intrinsic movements found in nature, the company said, and is offered in a wide palette of 17 colors, in addition to the existing 33 colors in the original Ultraleather Pro range. In the spirit of staying on theme, Ultrafabrics has pledged a portion of its sales to the Coral Reef Alliance.
And heritage denim brand Wrangler expanded its Wrangler Riggs Workwear line to include women’s apparel, a panacea to increased demand for stylish yet functional workwear options, the brand said.
Jenni Broyles, vice president and general manager, Wrangler North America, said, “With our Wrangler Riggs Workwear line, we have been outfitting job sites for more than 15 years. Today, we are proud to offer a collection that provides the exceptional fit that female consumers know and love from Wrangler, while meeting the functional and performance benefits found in all Wrangler Riggs Workwear apparel.
“The women’s Wrangler Riggs Workwear line is designed to be as strong and protective as the woman who wears it, leaving her feeling empowered, confident and comfortable without compromising her style on the job,” Broyles added.
The collection includes jeans, pants, shirts, performance T-shirts, Henley shirts and work jackets that feature unique “workwear-essential” styling such as the brand’s Room2Move comfort, reinforced pockets and stitching for longevity, moisture-wicking fabrics, gusset details for range of motion and utility features such as chest and sleeve pockets.
And that brings us to news from Outland Denim, an Australia-based humanitarian denim brand that manufactures in Cambodia. Outland Denim said it is giving consumers the opportunity to become part owners of the label via its new equity crowdfunding campaign initiative, which offers contributors shares in the company in which they invest, the brand said.
James Bartle, founder and chief executive officer of Outland Denim, said, “From the very beginning we always wanted to be ‘the people’s brand” — and now, that idea has become reality.
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