By  on September 20, 2019

Fierce + Regal founder Margi Gad has refined her approach to “ath-luxury” with the added muscle of New Balance veteran Kassia Davis.

Together they have amped up the line with a greater range of high-end, performance-oriented ath-leisure that can be worn all day and then subsequently to the gym, or vice versa. To that point, for a recent interview, Gad arrived street-smart in a gold tank top from the line with jeans, snakeskin heels and gold accessories, while Davis wore black leather-looking leggings from the label with a silk tunic, Gucci mules and a diamond necklace. Connected through a mutual acquaintance in Boston, the pair share a dedication to quality, women’s empowerment and making Fierce + Regal a uniform of sorts. With Gad focused on the creative side and Davis centered on the corporate side, they plan to expand the direct-to-consumer brand with wholesale and other initiatives.

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