By  on July 23, 2019

Following a series of investments in recent months, Foot Locker Inc. has planted the seeds for Greenhouse, an in-house incubator for new collaborations, concepts and ideas.

Greenhouse will launch in September to get a better handle on global streetwear trends and opportunities. The setup is divvied up into three sectors — the self-explanatory Collaborations, the brand-targeted Concepts and the more nebulous Think Tank. Leading the three-person in-house team at Greenhouse is seasoned streetwear specialist Mel Peralta. A key pillar to this from-the-ground-up operation is Team Epiphany, Foot Locker’s agency of record, which is consulting on the project. Rhude, Diet Starts Monday and Nicole McLaughlin are a few of the collaborators that Greenhouse has on its roster. Public School’s cofounder Dao-Yi Chow will launch his environmentally minded label via Greenhouse later this year. As is the case with his business partner Maxwell Osborne, who has a side gig with the multifranchise esports operation Andbox, Chow will continue to work for Public School.

To continue reading this article...

load comments
blog comments powered by Disqus