By  on November 13, 2019

Twenty-five years in the luxury sector clued Pauline Brown into all sorts of sensibilities, and her new book “Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond” spells out some of them.

For her first book, the former chairman of LVMH Moët Hennessy Louis Vuitton North America has culled from the interdisciplinary course “The Business of Aesthetics” that she taught at the Harvard Business School in 2016 and 2017. The 219-page book, which is due out Nov. 26, draws from case studies and real-life experiences. Jo Malone, Iris Apfel, Chobani, Dyson, MAC Cosmetics and Harley-Davidson are among the myriad brands referenced. While the subject matter is prime for the fashion and retail crowd, Brown is hopeful that readers from other industries will be inclined to leaf through.

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