Photo courtesy of G-Star Raw.

G-Star, the Dutch streetwear and denim brand, said it signed the United Nations Fashion Industry Charter for Climate Action, which incentivizes fashion brands, retailers, suppliers, shipping companies and other stakeholders to collectively address the climate impact of the fashion industry. G-Star committed to reducing total emissions by 30 percent — composed of emissions from its own operations — as well as its value chain, among other various targets listed, according to the brand.

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Aligned with the goals of the Paris Agreement, the Charter is centered on developing a “decarbonized pathway for the industry, drawing on science-based targets,” the brand said. To help roll the plan forward, the UN Climate Change office will supervise the efforts of various “working groups” — i.e., the signatories of the Charter. Said signatories “will have to take action on increasing energy efficiency, transitioning to renewable energy and prioritizing low-carbon materials and logistics,” G-Star noted.

Sofie Schop, sustainability director at G-Star, said, “We realize that joint collaboration between industry peers is a precondition for truly making an impact. We see clear benefits from our involvement in organizations like Fashion Positive, Sustainable Apparel Coalition and Zero Discharge of Hazardous Chemicals. Joining the Fashion Charter is a logical next step to show our commitment in reducing climate impact along every step of the value chain, from raw materials to consumer use and recycling.”

And signing the Charter “fits the broader sustainability efforts of the denim brand,” G-Star added, which is already celebrated for its various and ongoing sustainability efforts. “Denim innovation is rooted in G-Star’s nature, focusing not only on product aesthetics, but also on the wider impact they have. Since 2006, [we have] been future-proofing denim by investing in sustainable innovations, aiming for a circular approach to how denim is made and used, in a transparent manner,” the brand explained.

“To combat climate change, G-Star already focuses on designing for circularity, using climate friendly [raw] materials, and — more recently — by opting for DHL’s Express GoGreen climate neutral service, offsetting their greenhouse gas logistics emissions through investments in internationally recognized climate protection projects. Signing this Charter adds to those initiatives, and allows for a more holistic approach.”

For more Business news from WWD, see:

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