Inside the Ganni London store

Ganni, the growing Danish contemporary brand, was showcased at the recent NRF show in New York — demonstrating how it is elevating omnichannel operations with its technology partner, NewStore.

Together, Ganni and NewStore are working to implement an omnichannel platform that will unify all data into one source fueling global omnichannel operations. Though to create an even more seamless clienteling experience, the company has put the platform technology right in the palms of store associates all with iPhones.

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Ganni will roll out NewStore’s technology in all stores, with intuitive iOS apps to aid all store associates with tools for better workflow and accessible data to strengthen the customer experience. In fact, seamless clienteling is a major component of the platform’s capabilities.

Through the platform, all customers will have a profile where associates can see a customer’s past purchase history across channels and countries. The data will enable store employees to better guide customers and make returns seamless.

NewStore’s omnichannel platform is customizable with 400 plugin options. Some of the popular options for brands to enable store associates with include the ability to make customer appointments, mobile checkout, view sales, see store inventory, view customer profiles, and view focus items.

“In the pursuit of omnichannel, it’s easy for brands to get wrapped up in useless technologies. What’s needed is simple in concept but difficult to execute: a system with instant access to product information and inventory levels with mobile checkout capabilities,” said Stephan Schambach, founder and chief executive officer at NewStore.

With its customized platform, Ganni employees will have access to customer, order and inventory information in a single view. And on the front-end, associates will be able to fulfill endless aisle and buy online pick up in store orders through mobile POS transactions from anywhere.

NewStore’s endless aisle option is one that Kristiain Kehlet Bechsgaard, director of digital development and data management at Ganni, and Anders Lindberg, digital project manager at Ganni, highlighted as being exceptional during a conversation at NRF. Endless aisle will provide store associates with access to the real-time inventory of any product including all store locations and warehouses.

“As we expand our global store footprint, we’re rolling out omnichannel and running our retail stores on iPhone,” said Bechsgaard. “Access to product catalogues, real-time inventory and clienteling from iPhone apps means our store associates are equipped to handle requests and transactions instantly, without having to leave the consumer’s side.”

Ganni has more than two dozen stores including locations across Denmark, Norway, Sweden, the U.S. and the U.K. and sells women’s apparel and accessories in more than 600 luxury retail stores worldwide.

For More WWD Business News:

Ganni Brings the Party to L.A.

What Does Technology Mean to a Luxury Brand in a DTC World?

Technology at NRF: The Future Is Now

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