By  on June 10, 2019

Wellness tourism is the fastest-growing segment of the wellness industry, and a new report builds a case for why retailers and brands interested in tapping this market should eye the Asia-Pacific region, as well as Asian tourists.

According to the Global Wellness Institute, wellness tourism is the third-largest portion of the industry with $639 billion in annual revenue. The personal care, beauty and anti-aging segment totals $1.1 trillion while healthy eating, nutrition and weight loss generate $702 billion. The GWI projects wellness tourism to reach $919 billion over the next three years, and since 2015 it has grown at a 6.5 percent rate — twice as fast as the tourism industry itself.

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