By  on September 13, 2019

PARIS — After the United States, Gucci appears to be losing brand heat in China, according to a report published on Friday.

A survey of Chinese luxury consumer preferences has found that Gucci has slipped from the top-five ranking for purchase intent in handbags and ready-to-wear for the first time in three years. RBC Capital Markets polled 750 affluent Chinese consumers between Sept. 3 and 6 for its biannual report.

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