PARIS — Gucci Group on Thursday named two new presidents in North America for the Gucci and Yves Saint Laurent brands.

This story first appeared in the June 25, 2010 issue of WWD. Subscribe Today.

Laura Lendrum, president of Yves Saint Laurent America for the past nine years, has been named president of Gucci America.

Lendrum joined Gucci in 1997 and moved over to YSL in 2001. At Gucci, she will report to Patrizio di Marco, president and chief executive officer.

During her tenure at YSL, Lendrum oversaw the development and fine-tuning of the French brand’s boutique network and its wholesale accounts.

Brant Cryder, who comes from Prada, is to succeed Lendrum. Both appointments are effective Aug. 1.

Cryder was most recently vice president of retail at Prada, and has held various positions in the retail sphere for the Prada and Miu Miu brands since 1998. He reports to YSL president and ceo Valerie Hermann and will be charged with further developing the retail and wholesale channels, plus e-commerce.

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