By  on April 18, 2019

Jay Norris, a former retail real estate broker, got the idea for Guesst, a store-sharing technology platform, when he realized his clients weren’t looking to open more units, but rather, shrink existing ones.

Norris said Guesst’s pop-shares allow brands to sell their products at fully staffed and merchandised retail locations for a fraction of the cost of a pop-up shop.

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