By  on July 8, 2019

For a brand-influencer partnership to be successful, both parties need honesty, transparency and trust.

This is according to Idalia Salsamendi, who runs her own brand consulting company that helps coordinate digital and influencer strategies. Working with influencers like Chriselle Lim, Danielle Bernstein and Chiara Ferragni, Salsamendi has cultivated her own secrets to success for an effective partnership.

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